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KEY OBJECTIVES


  • Develop and sustain heritage-related regional tourism initiatives
  • Initiate and support development of heritage tourism clusters to strengthen networks leading to skill sharing, information and joint initiatives
  • Support individual tourist attractions in developing their offer in the heritage marketplace
  • Optimise the heritage tourism sector’sinfluence on regional policies by developing and sustaining relationships with tourist boards and other strategic bodies - English Heritage, The National Trust, Northwest Regional Development Agency and Heritage Lottery Fund.


 
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